At her State of the State Address on January 8, 2019, Governor Noem announced her Second Century Initiative. Gov. Noem is quoted as saying, "The first century of pheasant hunting put South Dakota on the map as a destination for every hunter. Now we must conserve and expand habitat to ensure that the second century of pheasant hunting will be as great as the first.”
The Second Century Initiative emphasizes the following: habitat programs to be implemented with both short and long-term approaches, Hunt for Habitat program (or raffle tag for big game species), nesting predator programs (includes the implementation of a bounty and live trap program), a specialty license plate with all proceeds going directly toward habitat management and the crowdsourcing of habitat solutions.
The entire State of the State Address is available here (at the 24:48 mark).