Photo © Allie Ellingson

Recruitment, Retention, and Reactivation

What is R3?


RECRUITMENT, RETENTION AND REACTIVATION (R3) is a national movement in the conservation community that is focused on increasing participation in hunting, angling, target shooting, trapping, and other outdoor recreation activities. Shifts in American culture have contributed to a decline in participation rates of several outdoor pastimes. These efforts can include anything from a specific program designed to recruit individuals to an entire strategic vision to recruit, retain, or reactivate individuals.

"Participation in hunting and recreational shooting has been generally declining since the 1980s. Hunting license sales produce valuable funding each year for wildlife conservation and habitat restoration, while hunter expenditures generate billions of dollars annually for the national economy and support hundreds of thousands of jobs. Development and use of partnerships and strategic models must continue to be utilized to halt and reverse the declining trend in hunting participation.

If the downward participation trend continues, it will result in a diminished capacity to conserve species cherished by hunters and all outdoor enthusiasts. The threat is real. But from the crucible of crisis opportunity emerges to ensure that wildlife conservation remains fueled by hunters and shooting sports enthusiasts." (Council to Advance Hunting and the Shooting Sports) 168287

Watch this video to learn more about R3.

R3 Resources
National Efforts

GFP R3 Team