100 Years of Outdoor Tradition

Throughout 2018 and 2019, the South Dakota Game, Fish and Parks will be celebrating 100 Years of Outdoor Tradition. In 1918, South Dakota established its’ first pheasant hunting season which was held in Spink County in 1919. Also, in 1919, Custer State Park was named the first official state park.

In South Dakota, we know that traditions come in all forms of outdoor recreation. Right now, we are highlighting our hunting, camping and outdoor recreational traditions as well as yours, and we also plan to focus on where we all want to go in the next 100 years.



As we reach 100 years of pheasant hunting and state parks in South Dakota, we encourage our recreational users, residents and nonresidents, to take us for a trip down memory lane.

Look through the photo books to share memories and traditions on social media using #MySDTradition. As you look forward to the next 100 years of outdoor recreation, what will those new traditions look like? It is never too early to start them - and we want you to take us with you - using #MySDTradition.

Starting September 1, 2018, help us tip our blaze orange hats to the past 100 years and start celebrating the next century using #MySDTradition when sharing your experiences through a photo recreation challenge.

New Brew Competition

We looked to our South Dakota breweries to honor the past and celebrate the future with a new brew. We challenged the breweries to develop a brew and tell us a story behind the brew and focus on the close relationship with nature, strong ties to community and how the outdoors play a strong role in our next 100 years and yours. 

Per the contest rules, beers will be unveiled the first week of September. At that time, we will open an online voting system. The public will be able to vote on taste as well as the name and story of the beers.

Be sure to look for the new brews at your local breweries this fall and come back here to vote for your favorite. 10 of the 22 breweries are entered in the contest!

The winner will be announce at the 2019 Tourism Conference in January. 

Pierre Trappers Baseball Sponsorship

For those of you in Pierre, be sure to come to the July 27 Trappers baseball game at 6:35 p.m. against the Hastings Sodbusters. GFP will sponsor this game and provide free giveaways at the door, games and more!

Pheasants Forever Sponsorship

Working with Pheasants Forever, South Dakota will be a major feature and destination as they look at promoting the 100th pheasant hunting season as well. GFP will be featured in their Upland Super Issue out this fall.

Our friends at Pheasants Forever will also play a key role in the cross-promotion of our #MySDTradition social media efforts. And they are sending a crew to South Dakota on opening weekend to film this year’s Rooster Road Trip

2019 Tourism Sponsorship

GFP is the sponsor of the Wednesday night reception at the 2019 Tourism Conference in January. What does this mean? Brand exposure and recognition to the entire South Dakota tourism industry about what’s ahead for our own 2019 peak season marketing efforts as we shift the focus from pheasant hunting to celebrating the 100 years of Custer State Park and the state park system as a whole.

South Dakota Conservation Digest

The 2018 fall issue of the South Dakota Conservation Digest will feature all things 100 years from imagery to stories and memories and a look back from where we’ve come to what we are facing in the next century. The 2019 Digest Calendar will also feature photos and recreated photos all centered around the marketing efforts.

Go Fourth Program

The “Go Fourth” program, presented in partnership with the South Dakota Department of Health, distributes free entrance licenses for one day in any South Dakota state park or recreation area to every fourth grade student in South Dakota. The student must be present for the pass to be valid. More information